Technology is bringing retail back to its fundamental values: The client relationship, quality of service, experience, best practices, and guidance by the sales force.
If data and digital solutions are here to simplify customer habits, they are also proof of human importance and its added value in-store. Only 5 years ago, selling was mainly based on sales and product argumentation techniques.
Today, sales are about communication, social skills, and soft skills: How do I connect with my clients? What links will I create with them? What experience are we going to share? What memory will I leave?
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