Shiseido - Creative Workshop

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Business context

Shiseido designs new flagships and outlets dedicated to the duty free changing market in Asia.

Challenge

Bienvenue Factory designed and led a workshop for multi-cultural teams with complementary yet diverse skill sets.


Bienvenue Factory accompanied them to work on both the brand's and customer-centered realities.

Scope and duration

Multicultural Japanese (brand) and Singaporean (travel retail) teams in charge of design, visual merchandising, architecture, and marketing.


2 days

Outcome

The workshop resulted in a valid 360-degree counter experience briefing for the agency that will design the new duty free concept.


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