Clarins organises a yearly work seminar in a part of the world for their digital, e-commerce, and CRM teams.
In 2019, they integrated a half-day experience in Shanghai to get a first-person perspective of the seminar's program.
Bienvenue Factory designed and organised the seminar's first-person perspective and took the teams on a retail tour that focused on WeChat and its impact on the retail industry.
Multi-cultural digital, e-commerce, and CRM teams coming from China, APAC and France
55 people / 6 customised journeys simultaneously.
The teams had a strong overview and an advanced understanding of new concepts and new habits in retail.
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