Bpifrance is a French financial institution that helps French companies establish new markets through a wide range of services.
They experienced a Bienvenue Factory Retail Expedition for 12 French brands that wanted to establish a sustainable retail presence and achieve a stronger market penetration in APAC.
Bienvenue Factory designed and led for Bpifrance a comprehensive 5-day program, consisting of 3 days of common content and 2 days of brand-specific/custom meeting content.
Bienvenue Factory designed the content and the organisation of all the workshops, stores visits, meetings, and networking events with experts dedicated to the 12 brands' particularities and needs.
12 brands, jewels of French excellence, and supported by Bpifrance for their international development: Cotelac, Armor Lux, Malongo, Veja, Finsbury, Rue Begand, Fournival Altesse, Terre Exotique, Opal, Olmix Group, Les Comtes de Provence.
The 12 companies were delivered all the keys to designing a personalized and accurate plan to efficiently deploy their brands in the APAC market and consolidate their international development.
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