Case study – Crafting a brand experience through a daring and impactful retail book collection

A niche fragrance brand was in a position to consolidate its presence......

Case study – Using learning expeditions to deliver everything you need to successfully expand in Asia’s retail markets

A French financial institution, Bpifrance is a one-stop platform that supports French......

Asian Stories – Childbirth in China Episode 2 – Welcome baby!

Childbirth in China is as important an event as marriage in the......

Asian Stories – Childbirth in China Episode 1 – The Mom-to-be

Birth is a crucial moment in a Chinese family’s life, and one......

Asian Stories – The C-Beauty or The Porcelain skin

The C-Beauty or The Porcelain skin /  La beauté chinoise ou le Teint......

Asian Stories – Three things to know about Daigou

A post by Benoit Trouwaert, a Digital and Marketing Expert at Bienvenue......

Asian Stories – The Art of Gifting by Pair in China

An Article by Delphine Hoeur, a China Expert for Bienvenue Factory in......

Asian Stories – The Dragon Boat Festival

China celebrates the Dragon Boat Festival every year on the fifth day......

Alibaba’s winning HR strategy during the crisis

An article by Albin Warin 王乐心, Founder Happiness Architect | Mindset and......

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