Pola #5 - ‘Filter Space’ by Dr.Jart+, Seoul


A bit of (hi)story

Launched online in 2005, Dr.Jart+ was founded by dermatologist Dr Sung Jae Jung and architect Chin Wook Lee. 

The fusion of dermatological science and art has developed into what the brand philosophy represents today through its quality formulas and loud packaging.

Based on trusted products, Dr.Jart+ combines with culture and art to be placed as a trend-leading brand.

In 2006, the first Dr.Jart BB cream is a huge success. The brand expands its cosmetic’s line and starts exporting internationally, to become today’s success. Dr.Jart+ is now available in 5.524 doors across 35 countries.

3 reasons why we take our retail tours clients there

•  A 3-part customer experience: the ground floor is dedicated to “prescription”. Customers input their information on iPad stands and receive product suggestions to suit their needs. Here water is the main element and visitors can experience filtered and purified water in different forms (air shower, water bar). On the second floor, the air is the main element. The brand displays most of its products including some limited editions. Customers receive useful tester cards and can try everything. On the third floor, where the light is the main theme, customers can enjoy a special treatment only available at the Filter Space area. 

• Take your pick: to help the customer, the product ranges are coded by colour and visual symbols. 

• An emphasis on the practical and a very sophisticated way that let all senses to come into play

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