Established since 2011 in Shanghai, China, the Beast is a unique Online-Offline lifestyle retail concept dedicated to upper and middle class Chinese consumers.
Originally launched as a new age flower shop, the Beast has since grown into a creative house of lifestyle and sophistication with massive social media status on a national level. The Beast enables Chinese modern consumers to experience qualitative brands from all over the world through 49 stores in 11 cities, several e-shops, and the APP.
· A lifestyle retail network combining 4 original concepts: The Beast (Floral compositions), The Beast Home (Home decoration, fragrances & scents), Little B (cosmetics and fragrances), T-B-H (Fashion accessories, tableware and delicatessen)
· The success story of one of the first Chinese Digital Native Vertical Brand
· An iconic brand founded by two women for women
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